The project below was carried out in collaboration with partners of Internova.
With the arrival of two new concepts, Domino's Pizza wants to distinguish itself from other pizza chains. With its new stores Domino's Pizza focuses more on an inviting interior and a warm atmosphere called "Urban" as well as on new, more exclusive stores with a "living room feeling" which has been rolled out under the name "Atmosphere". A new interior also requires a new lighting concept and Internova proved to be the ideal party for this task.
Many branches have now been realized in the Urban concept in the Benelux, Germany and Denmark, as well as a number of more exclusive branches in the Atmosphere concept. Internova contributed to the design and realization of this by providing Domino's Pizza with a balanced lighting plan and supplying the right lighting.
More "restaurant atmosphere" with new concept: Urban
On behalf of Ronald Dekker, Internova developed a well-thought-out lighting plan that fits with the new look of the Urban concept. After the first store in the Netherlands was rolled out, many stores soon followed in the Benelux, Germany and lately Denmark.
Atmosphere concept requires a different approach
The Atmosphere concept asked for a more flexible approach. A number of stores have been transformed into "living room stores", whereby various custom-made plans have also been realized. For example, the branches are provided with more atmosphere with decorative pendant lamps and warmer light.
Lighting up all these branches was a great challenge. Not only has a strong result been achieved, the approach has also proven itself. The solutions for Domino's Pizza provided by Internova fits seamlessly with the new concepts, which is one of the reasons why the stores have been given a new look and feel. Curious what products we have used for the stores of Domino's Pizza? Check them out below.