The project below was carried out in collaboration with partners of Internova.

With the arrival of two new concepts, Domino's Pizza wants to distinguish itself from other pizza chains. With its new stores Domino's Pizza focuses more on an inviting interior and a warm atmosphere called "Urban" as well as on new, more exclusive stores with a "living room feeling" which has been rolled out under the name "Atmosphere". A new interior also requires a new lighting concept and Internova proved to be the ideal party for this task.

Many branches have now been realized in the Urban concept in the Benelux, Germany and Denmark, as well as a number of more exclusive branches in the Atmosphere concept. Internova contributed to the design and realization of this by providing Domino's Pizza with a balanced lighting plan and supplying the right lighting.


More "restaurant atmosphere" with new concept: Urban

On behalf of Ronald Dekker, Internova developed a well-thought-out lighting plan that fits with the new look of the Urban concept. After the first store in the Netherlands was rolled out, many stores soon followed in the Benelux, Germany and lately Denmark.

Atmosphere concept requires a different approach

The Atmosphere concept asked for a more flexible approach. A number of stores have been transformed into "living room stores", whereby various custom-made plans have also been realized. For example, the branches are provided with more atmosphere with decorative pendant lamps and warmer light.


“Thanks to the luxurious design of the luminaires, but also due to price reasons, Internova was the right party for us. Their no-nonsense approach ensures a pleasant cooperation. The lighting in the stores has therefore been realized to full satisfaction.”

- Ronald Dekker, Head of brand design Domino’s Pizza Europe