The project below was carried out in collaboration with partners of Internova.
You have come to the right place at OGER Fashion for luxury tailored suits. Started in the P.C. Hooftstraat, Amsterdam and nowadays stores in several cities including The Hague and Antwerp. OGER Fashion distinguishes itself in the field of service. If you step into the OGER stores, you will end up in a warm bath, where customer experience is central.
Atelier Munro x OGER
With the mission to dress the man better, OGER Fashion started a partnership with Munro Tailoring in 2017. The innovative and dynamic Atelier Munro x OGER concept combines the world of suits with casual clothing. Ideal for the modern man who likes to have his clothing customized.
Thanks to the successful lighting project in the showroom of Atelier Munro, Internova had the opportunity to also develop a lighting plan for the new shops of Atelier Munro x OGER. The collaboration between the two brands was also a challenge for the lighting plan. How do you bring two worlds together in one space, but do we stay close to the 'roots' of both brands?
Two worlds, one space
Internova developed a lighting plan from A to Z, where brand experience is paramount and the lighting guides customers into making the right choice. The concept of the Munro showroom has been extended to these stores. The right balance has been found between the classic part of OGER and the fresh and light look of Munro Tailoring.
Custom-made solution
The result? A brand experience which is completely on point, from well-lit fitting rooms to optimal product presentation. For this project, recessed spotlights and tracklights have been combined to enhance each other optimally. View the used products below.