Domino's Pizza
LOCATION: Restaurants in The Netherlands, Belgium and Germany
INDUSTRY: Hospitality
YEAR: 2019
Lighting for two new restaurant concepts
On behalf of Ronald Dekker, Internova developed a carefully crafted lighting plan that perfectly complements both new restaurant concepts of Domino’s Pizza. After the first store in the Netherlands was rolled out, many stores soon followed in the Benelux, Germany and lately Denmark.
Urban Concept
The Urban concept focuses on creating an inviting interior with a warm ambiance, transforming the traditional takeaway model into a dine-in friendly environment. This design features open kitchens, comfortable seating areas, and modern décor, encouraging customers to enjoy their pizza on-site. The lighting plan emphasizes brightness and openness, utilizing energy-efficient fixtures to create a welcoming atmosphere.
Atmosphere Concept
The Atmosphere concept offers a more exclusive, “living room” feel, aiming to provide a cozy and intimate dining experience. This design includes plush seating, ambient lighting, and sophisticated décor elements to make customers feel at home. The lighting strategy incorporates warmer tones and decorative pendant lamps to enhance the intimate setting, creating a relaxed environment for patrons.
Professional Lighting used for Domino's Pizza
The Barista is a vintage-inspired track light featuring a G53 lampholder, and is compatible with AR1...
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