Josh V
LOCATION: Laren - The Netherlands
INDUSTRY: Retail
YEAR: 2024
PHOTOGRAPHER: Maryn Haertel
For the new JOSH V brand store in Laren, we developed a lighting concept that fully reflects the high-end identity of the brand. In close collaboration with the architect and our partner, we created an environment where design, experience, and functionality come together seamlessly.
Lighting as an extension of the brand
The JOSH V brand stands for luxury and refinement. To strengthen that identity in the first physical store, we chose a balanced mix of fixtures: the sleek Diablo and atmospheric Meteora spots on Powergear 3-circuit track, complemented by accents from the Figlio, Rondio, and Cerchio.
Lighting with intention
Fixtures are carefully positioned to showcase the clothing collections in the best possible way. Fabric textures and color details are subtly highlighted without overexposure. The variation in beam angles and the alignment with the store’s interior create a comfortable balance between atmosphere and visibility.
An experience from entrance to fitting room
At the JOSH V store, everything revolves around experience—and lighting plays a key role in that. From the moment you walk in, the lighting enhances the luxurious atmosphere, highlights the architecture and store layout, and puts the collection in the spotlight. It ties the entire space together, making the store feel just as stylish and refined as the brand itself.
Professional Lighting used for Josh V
The Diablo is a compact tubular track light that offers a wide range of options for various industri...
The Meteora Surface is a surface mounted version of our popular Meteora fixture. The adjustable and ...
The Cerchio is a fixed, round recessed fixture with an extra-deep reflector for reduced glare. Its c...
The Rondio is a round recessed luminaire with a rotatable and tiltable inner ring, allowing precise ...
Get in touch
Have questions or need assistance? Get in touch with our team, and we’ll help you find the perfect lighting solution for your project. Whether you need product advice or guidance on installation, we’re here to ensure you get the best advise.
Contact us